Privacy Policy

Updated: 14th March 2019


I respect your privacy. Please read this document carefully so that you understand how I collect and use the information you provide as a visitor to my website.


I collect and use information in the following ways:

  • I use contact details such as your name, address and/or email address to enable me to process your order and provide customer support.

  • If you sign up to my mailing list, I use your name and email address to send you information about my products and services. Through the use of cookies and similar technologies, I receive information about whether or not you open the emails I send and if you click through to any links I include in the email. I use the overall number of recipients opening these emails and clicking included links as indicators of the value of my emails to my subscribers, which then helps to inform the content of future emails. Please note, if you no longer wish to receive this information, you can have your information removed from my mailing list at any time by clicking the ‘Unsubscribe’ link at the bottom of any email I send you or by contacting me directly using the Contact button in the footer of this website.

  • I may retain and/or use information you have given me to comply with a legal obligation, claim or requirement (for example, retaining information about your purchases as required by tax law).

  • I receive information about your use of this website (for example, the pages you visit within the site, the time of these visits, search terms used to find the site, your IP address, the type of device (desktop/mobile) and operating system you use to access the site, and your location). Your information is combined with that of all other visitors to my website, so I am not able to identify you personally, but instead it helps me to gain a general understanding of the way visitors use the site. The information about how you use the website is obtained through cookies and similar technologies.

  • I may also collect additional information at other times, such as when you provide feedback, participate in a survey or communicate with me regarding customer support. I use this information to provide you the best possible service I can and in my ongoing review and development of my products and services.

I will not knowingly share any of your personal information with any third party other than service providers who assist me in providing information and services to you, unless required to do so by law, to protect my copyright and other legal rights, or in the event that I sell or merge my business. 

The third parties I currently utilise to provide information and services to you are as follows:

  • Squarespace hosts this website, including hosting my online millinery store. As such, the information about your use of my website, as described previously, is stored within their system.

  • Etsy hosts my pattern store. Information about your visits to, and purchases from, that store is stored within their system.

  • MailChimp manages my email processing, including storing mailing list details.

  • Microsoft Outlook is used for email correspondence, including when you contact me using the Contact Form on the website.

  • Instagram is one social media platform I use. Any comments or direct messages are stored within their system.

  • Pinterest is another social media platform I use, and messages or communication sent through Pinterest are stored within their system.

  • Australia Post is the delivery service I use for posting physical products within Australia.

In order to provide you with efficient services, many of these third parties share information with each other. For example, if you sign up to the mailing list on my website, your information will automatically be transferred to MailChimp so that you can receive my future emails. As most of these third parties are located overseas they may not be subject to Australian Privacy Laws, and your information may be transferred to a country other than where you live. For these reasons it is important for you to understand the privacy policies (or data policies) of the above-mentioned companies. Click on the name of each company above to read their relevant policy.  

I retain your personal information for as long as necessary to provide you with my products and services and to comply with my legal and regulatory obligations or requirements. For tax purposes, I generally keep information related to your purchases for five years.

While all personal information will be treated in a confidential manner as outlined above, I am free to use any non-personal information or ideas that you share with me via this website or other means, and may reproduce any such information freely, and for any purpose whatsoever including, but not limited to, the creation of new products or marketing purposes.

If you have any queries or concerns about how I collect, use or store your information, please contact me via either the Contact button in the footer of this website or by mail: Louise, PO Box 408, Oaklands Park SA 5046, Australia.