Headwear and accessories handcrafted in Adelaide, Australia

Privacy Policy

Updated: 29 May 2018


Your privacy

I respect your privacy and am committed to protecting the privacy and confidentiality of the information you provide as an online visitor to my website, and I adhere to the Australian Privacy Principles. You may change your details at any time by advising me in writing via the Contact button in the footer of this website.


Information I collect, why I need it and how I use it

I receive information you enter on my website, or give me in any other way from time to time. I rely on a number of legal bases to collect, use and share your information, including the following:

  • You may provide basic contact information such as your name, phone number, address and email address to enable me to provide my services, for example processing and fulfilling your product order, settling disputes, or providing customer support. The lawful basis for these activities under GDPR is 'contract'.
  • You may provide basic contact information such as your name and email address when you sign up to my mailing list. I will use this information to send you emails containing news and marketing updates, but will only do this when you have given your affirmative consent, which you may revoke at any time by clicking the Unsubscribe link in any email you receive from me or by contacting me directly using the Contact button in the footer of this website. The lawful basis for this use of your personal information under GDPR is 'consent'.
  • I may use any relevant information you have given me to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law. The lawful basis for these activities under GDPR is 'legal obligation'.
  • I also receive information about your usage of this website, including but not limited to, the pages you visit within the site, the timing of these visits, search terms used to find the site, your IP address, the type of device (desktop/mobile) and operating system you use to access the site, and your location. Your information is combined with that of all other visitors to our website, so I am not able to identify you personally, but instead it helps me to gain a general understanding of the way visitors use the site. If you have given your consent to receive email communications from me for marketing, information or other purposes, I will also receive information about whether or not you open the emails I send and if you click through to any links I include in the email. I use the overall number of recipients opening these emails and clicking included links as indicators of the value of my emails to my subscribers, which then helps to inform the content of future emails. If you wish to unsubscribe from these emails at any time, please click the Unsubscribe link at the bottom of your email, or contact me via the Contact button in the footer of this website. The information about your usage of the website and the open and click through rates of my emails is gained through the use of cookies and similar technologies. The legal basis for these activities under GDPR is 'legitimate interest'.
  • I may also collect additional information at other times, including but not limited to, when you provide feedback, change your content or email preferences, respond to a survey, or communicate with me regarding customer support. I use this information to provide you the best possible service I can and in my ongoing review and development of my products and services. The legal basis for this under GDPR is 'legitimate interest'.

Any non-personal information, communications and material you send to this website or to me by email or other means, or which I obtain from third parties without promises of confidentiality, may be kept, used and disclosed by me on a non-confidential basis. I am free to use and reproduce any such information freely, and for any purpose whatsoever. Specifically, I will be free to use any ideas, concepts, know-how or techniques contained in such information for any purpose, including developing, manufacturing or marketing products.


Storage of personal information

I use all reasonable means to protect the confidentiality of any personal data I collect. I will not knowingly share any of your personal information with any third party other than service providers who assist me in providing the information and/or services I are providing to you, unless required to do so by law, to protect my copyright and other legal rights, or in the event that I sell or merge my business. 

The third parties I currently utilise to provide information and services to you are as follows:

  • Squarespace hosts this website. As such, the information about your use of our website, as described previously, is stored within their system. 
  • MailChimp manages my email processing, including storing mailing list details.
  • Microsoft Outlook is used for email correspondence, including when you contact me using the Contact Form on the website.
  • Facebook hosts our business page. 
  • Instagram is another social media platform I use to engage with my audience. Any comments or direct messages are stored within their system.
  • Australia Post is the delivery service I use for posting physical products within Australia.

In order to provide you with efficient services, many of these third parties share information with each other. For example, if you sign up to the mailing list on my website, your information will automatically be transferred to MailChimp so that you can receive my future emails. 

As these third parties are located overseas they may not be subject to Australian Privacy Laws, and your information may be transferred to a country other than where you live. For these reasons it is important for you to understand the privacy policies (or data policies) of the above-mentioned companies. Click on the name of each company above to read their relevant policy.  

I retain your personal information only for as long as necessary to provide you with my services and as described in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes and to enforce my agreements. I generally keep your data for 7 years.

Your rights

If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. These rights are described below:

  • Access: You may have the right to access and receive a copy of the personal information I hold about you by contacting me using the contact information below.
  • Change, restrict, delete: You may also have rights to change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where I am required to store data for legal reasons) I will generally delete your personal information upon request where I am able to do so, or direct you to the appropriate third party provider to fulfil that request where necessary. 
  • Object: You can object to (i) my processing of some of your information based on my legitimate interests and (ii) receiving marketing messages from me after providing your express consent to receive them. In such cases, I will delete your personal information unless I have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.
  • Complain: If you reside in the EU and wish to raise a concern about my use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.


How to contact me

If you have any queries or concerns about how I collect, use or store your information, please contact me via either the Contact button in the footer of this website or by mail: Louise, PO Box 408, Oaklands Park SA 5046, Australia.